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Friday, November 19, 2010

Dagens Industri

Elaine Weidman-Grunewald originally hails from Boston, Massachusetts in the US and has held various positions at Ericsson in Sweden since 1998. For the last five years Weidman-Grunewald has been the head of sustainability at Ericsson. As the UN climate meeting, COP 16, in Mexico approaches, Weidman-Grunewald is focused on the importance of educating political and business leaders about the realities of reducing CO2 emissions. It is not enough for the automotive industry to reduce the amount of emissions per vehicle, for example. Instead, travel needs and particularly corporate travel need to be reevaluated. The meeting in Cancun is an opportunity to stimulate governments, organizations and businesses to explore more revolutionary solutions for reducing emissions, Weidman-Grunewald says. “This is an opportunity for us at Ericsson and for the IT and telecom industry. Our solutions are about supplying technology – broadband – and we see every day how access to broadband provides access to improved health and education or can be used to reduce emissions,” she says, adding that the technology itself cannot implement change of this kind, which requires altered behavior with support from governments and societies. “That is what we are trying to accomplish,” Weidman-Grunewald says.

TDC recently chose Ericsson to supply its LTE network in Denmark. It was a “tough” procurement process, CEO Henrik Poulsen says. “We weighed the financial solutions, technology and services. We will now be an important reference for Ericsson as this was their first order of this kind with responsibility for both construction and maintenance within 4G,” Poulsen said in an interview with DI.

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