Dagens Nyheter 

MOBILETV

According to new statistics from the company MMS, seven percent of the Swedish population chooses to watch online programs over traditional television. This year, viewership for mobile TV increased from three percent to nine percent in the last year, and in certain age groups the increase was four-fold. There was, however, a major difference between the mobile TV habits of men and women. 25 percent of men between the ages of 16 and 25 watched mobile TV, compared with seven percent of women. In the age group 26-40, the figures were 17 and seven, respectively. Mobile TV is mostly an urban phenomenon, as 31 percent said they watch programs in their mobiles while using public transportation,DN writes. 28 percent said they watch programs while at work. However, 97 percent of Swedes still watch traditional television in a normal week.