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Thursday, July 29, 2010

Wall Street Journal
ALLIANCE AIMS FOR APPS MARKET
The Wholesale Applications Community announced its formation as a corporate entity Tuesday. As a non-profit company, WAC will act as a wholesaler, testing and certifying applications from third-party developers and sending them on to the participating operators' application stores where consumers can buy them, writes WSJ. The global alliance created in February, which currently comprises 24 telecom operators, including AT&T, Telenor and China Mobile, said that additional operators as well as companies such as Apple and Google with app stores are welcome to join. The WAC said it will charge a small transaction fee to cover its costs. It aims to commercially launch the business by February 2011. The participants' large common customer base will make it easier for developers to sell their applications through WAC and therefore provide more apps for sale, says Morten Karlsen Sorby, Head of Corporate Development at Telenor, adding that users of advanced smartphones will probably be the main target group in Western Europe, but that WAC will also provide applications for less-expensive models in emerging markets.
 
HTC PLANS A PUSH IN CHINA
HTC introduced four handset models in China under its own name on Tuesday, available to consumers in September or October. The new phones will include two touch-screen models designed exclusively for China Mobile, including a high-end model running Microsoft's Windows Mobile, and a mid-priced Android model.
MOBILE-TV PUSH GETS FUZZY RECEPTION
Qualcomm last week signaled it may give up a costly six-year quest to bring broadcast TV to mobile phones and other devices in the US, after failing to the reach its expected level of success. CEO Paul Jacobs said Qualcomm is "considering a number of alternatives” for the wireless network it calls FLO TV, writes WSJ. But a group of US local broadcasters called the Open Mobile Video Coalition and the start-up company MobiTV represent the other side of the argument, citing technology challenges for hindering the US mobile TV segment. MobiTV’s president Paul Scanlan blames technology issues, such as consumers having to use specially-equipped phones in order to receive FLO TV services from A&T and Verizon, over lack of consumer acceptance.

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