Svenska Dagbladet

DIGITAL MEDIA UPSWING

SvD writes that digital media revenue increased by ten percent during the recession while revenue from traditional media declined by six percent, according to PricewaterhouseCoopers. Mobile TV viewership also increased, in turn creating new advertising revenue opportunities. “We predicted a shift, but the changes were greater than expected. On the mobile side, we have not yet seen the same level of increases yet but it appears to be on its way to becoming a booming industry,” said PricewaterhouseCoopers’ Nicklas Kullberg.