BOOST IN MOBILE TV VIEWING
The Swedish royal wedding and FIFA World Cup contributed to record-high mobile TV viewership over the weekend, writes DI. Tele2’s Thomas Ekman said, “We received more mobile TV viewers over the weekend than in the last six months.” The operator increased its number of customers by 35 percent following the weekend’s live broadcasts. TeliaSonera’s Patrik Höljö says it has seen an increase of 2,000 percent in the number of mobile TV viewers in June compared with May. TV4 calls its mobile programming a “runaway success” after a four-fold increase in viewer time, to 1,000 hours per day and operator, since June 11.
The Swedish royal wedding and FIFA World Cup contributed to record-high mobile TV viewership over the weekend, writes DI. Tele2’s Thomas Ekman said, “We received more mobile TV viewers over the weekend than in the last six months.” The operator increased its number of customers by 35 percent following the weekend’s live broadcasts. TeliaSonera’s Patrik Höljö says it has seen an increase of 2,000 percent in the number of mobile TV viewers in June compared with May. TV4 calls its mobile programming a “runaway success” after a four-fold increase in viewer time, to 1,000 hours per day and operator, since June 11.
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