RACE IS ON TO 'FINGERPRINT' PHONES, PCS
BlueCava, a U.S. start-up company, has collected the digital equivalent of fingerprints from 200 million computers, mobiles, and TV set-top boxes. By the end of next year, BlueCava expects to have catalogued one billion of the estimated 10 billion devices globally, the company’s founder and CEO, David Norris, says. WSJ writes that Norris is creating a "credit bureau for devices", which he plans to sell to sell to advertisers willing to pay a premium for data regarding people’s online and shopping behavior, interests and activities.
BlueCava, a U.S. start-up company, has collected the digital equivalent of fingerprints from 200 million computers, mobiles, and TV set-top boxes. By the end of next year, BlueCava expects to have catalogued one billion of the estimated 10 billion devices globally, the company’s founder and CEO, David Norris, says. WSJ writes that Norris is creating a "credit bureau for devices", which he plans to sell to sell to advertisers willing to pay a premium for data regarding people’s online and shopping behavior, interests and activities.
No comments:
Post a Comment