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Friday, October 1, 2010

Svenska Dagbladet
Many Swedish companies entered Brazil very early on and have now gained a unique position over other countries in one of the world’s largest markets. Between three and four Swedish companies enter the Brazilian market every year. 220 Swedish companies are now active in the country, with a collective business volume of about SEK105 billion and 55,000 employees. Ericsson installed its first telephone in Brazil in 1891. “Due to our long history in the country, we have been able to build up strong customer relationships and gain extensive insight into their needs,” says Ericsson’s press spokesperson Annette Svensson. Ericsson also sees major opportunities for development in Brazil. “The entire region has an interesting future with the allocation of new 3G licenses and mobile broadband investments in the Amazon for example,” Svensson says.

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