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Thursday, July 8, 2010

Dagens Industri

TIGHT CONTROL OF IPHONE LAUNCH As operators get set to start rolling out the new iPhone 4 in Sweden, Apple is controlling every aspect from marketing to in-store displays with an iron fist, writes DI. The only information Apple has given to operators is that the iPhone will be available for sale in the end of July; there is no other data available, making it fairly challenging for telecom companies to plan their inventories and their marketing campaigns. Tele2 is staying out of the iRace, choosing instead to focus on Android-based handsets.

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